Growth Analytics & KPI Dashboard Spec
Internal reference for measuring Happencare therapy-first growth initiatives.
GA4 custom events
- page_view (with ai_referrer dimension)
- therapist_profile_view
- book_session_start
- find_therapists_click
- tool_complete
- ai_referral
- demo_request
Set NEXT_PUBLIC_GA_MEASUREMENT_ID in production. AI referrals are detected from document.referrer (ChatGPT, Perplexity, Claude, Copilot, Gemini).
12-month KPI targets
| KPI | Month 6 | Month 12 |
|---|---|---|
| Organic sessions/mo | 15,000 | 50,000 |
| Indexed pages | 200 | 800 |
| Top-10 keywords (IN) | 25 | 80 |
| Booking conversion lift | +40% | +120% |
| AI referral traffic/mo | 500 | 3,000 |
| Referring domains | 50 | 150 |
Complement GA4 with Google Search Console, Cloudflare Analytics, and monthly brand mention audits (ChatGPT, Perplexity prompts).